Message from the CEO
The Tweed Heads Seagulls is at a critical juncture. 2017 was a challenging year and despite top four finishes from our lower grades, our on field performances, have been below expectations. Our off field performance – commercial and financial operations and fan and community engagement – has also been below the standard that a club, playing at our level expects.
We recently released The Tweed Heads Seagulls 2017-2022 Strategic Plan – a blueprint for the Club’s operations for the next five years. The strategy is underpinned by six Key Performance Areas (KPAs) which provide the fundamental framework for delivery of the Club’s objectives.
The KPAs – Football Operations, Commercial Operations, Finance and Governance, People and Culture, Fan and Community Engagement, Facilities and Infrastructure – define where we aim to be in five years’ time and in this document, we plot our first steps toward reaching that destination.
At the forefront, our overarching purpose is “to create sustainable pathways and opportunities for Rugby League Players to play at the highest level of Rugby League possible”. Our strategy is focused on delivering consistent and sustainable performances which will provide perennial opportunities for State Cup Success.
Great players need great facilities and one of our priority objectives for 2018 is to secure our long term tenure at Piggabeen Sports Complex and develop a masterplan for the facility, in conjunction with Tweed Shire Council. We want to work with Council and other partners including The State Government to turn Piggabeen into a leading regional sporting facility. Paramount to this in 2018 is to source funds to build a multi-purpose facility consisting of a new gymnasium, office space and public toilets.
Many people in Tweed would not be aware that such high quality Rugby League competition – the second highest in Australia – is being played in their backyards and this plan aims to change that by looking at ways that we can better engage with our fans, members and the local community.
As a club we are positive about our future and our new management team, coach and development staff are passionate and determined to deliver this plan and make Tweed Heads Seagulls great again.